SoftSummit Archives

2008 Conference Abstracts

Keynote Speakers

User Group Meeting Keynotes

FLEXnet Licensing Roadmap
John Frame, Senior Director of Product Management, Acresso Software
Jeff Greenwald, Director of Enterprise Product Management, Acresso Software

John Frame's 20 years in the computing industry has included many roles in the development of software. Currently Sr. Director of Product Management with Acresso Software, John's previous companies include iPass, Calico Commerce, Lotus Development, cc:Mail and IBM.

Jeff Greenwald is the Director of Enterprise Product Management at Acresso Software. Jeff is responsible for setting the vision and strategy for the Enterprise Product lines as well as overseeing the product design to align with customer needs and market direction. Jeff has consulted with Fortune 500 and mid-size companies to design strategies for their application installations and management challenges as well as future plans around OS migration and application virtualization. Jeff brings a wealth of knowledge and experience in the application virtualization, packaging, licensing, and delivery space.


Acresso User Group Meeting Enterprise Track
2:30 - 6:00 pm, Monday, October 20

The Ferrari Sitting in the Garage: Revving from 0 to ROI in no Time Flat
Jason Blaire, Senior Applications Engineer, CSC

With countless deserving initiatives competing for the same limited resources, deciding just how much time and attention to commit to any one project over another is a challenging balancing act. As a Sr. Applications Engineer with CSC, Jay Blair has helped organizations get more out of their license management programs with less effort and shown them how to more effectively justify the value of those programs to upper management. In this session, Jay will share his recommendations for ways to leverage FLEXnet Manager that may not have made the cut before but are worth a closer look.

Jay Blair has over 13 years of experience with computer aided engineering (CAE) applications and IT. He spent the first 6 years of his career as a systems engineer for the publishers of the ANSYS and MSC NASTRAN software packages providing support for design and analysis. He was then recruited and moved to CSC to manage CAE applications for a DoD top 500 HPC datacenter. In this role, Jay led an extensive functional study for computational structural mechanics software which resulted in multi-million dollar savings to the US Government. He was also the architect and first chair of a DoD workload management team that sought to bring standards into the scheduling of HPC resources. CSC's HPC customers include companies such as NASA, University of Alabama, Procter & Gamble, Pratt & Whitney Canada, Chrysler and the US Department of Defense. Jay currently sits on an HPC advisory board for Microsoft and as serves as the main software applications architect for the CSC HPC Center of Excellence.

Jay is a graduate of Wright State University with Bachelor's and Master's Degrees in Mechanical Engineering.

What's Next for FLEXnet Manager?
Marjorie McGonigal, Product Manager for FLEXnet Manager, Acresso Software
Donna Yobs, Product Manager for Compliance Monitor, Acresso Software
with Jeff Greenwald, Director of Enterprise Product Management, Acresso Software

In this session, Marjorie McGonigal, the product manager for FLEXnet Manager, will offer a glimpse into the future direction of FLEXnet Manager, including a demonstration of the next major release. You will also get a chance to meet Donna Yobs, the product manager for Compliance Monitor, and learn more about how this new addition to Acresso Software can help you and your organization become more cost-effective, compliant and productive in areas outside of your FLEX-licensing environment.

Marjorie McGonigal is the Product Manager responsible for the FLEXnet Manager, Tracker and FLEXwrap software applications at Acresso Software. Marjorie has 15 years of experience in software product management at such companies as Cisco Systems, E*Trade Financial, and Charles Schwab, as well as several start-ups.

Donna Yobs has more than 15 years experience in defining and creating software products and solutions. Prior to joining Acresso, Donna was responsible for managing an array of software products and solutions including Storage, Security and Operating Systems.

Jeff Greenwald is the Director of Enterprise Product Management at Acresso Software. Jeff is responsible for setting the vision and strategy for the Enterprise Product lines as well as overseeing the product design to align with customer needs and market direction. Jeff has consulted with Fortune 500 and mid-size companies to design strategies for their application installations and management challenges as well as future plans around OS migration and application virtualization. Jeff brings a wealth of knowledge and experience in the application virtualization, packaging, licensing, and delivery space.


Acresso User Group Meeting ISV Track
2:30 - 6:00 pm, Monday, October 20

New Licensing Models for FLEXnet Publisher
Virgil Moore, Senior Product Manager for FLEXnet Publisher

The FLEXnet Publisher User Group sessions will be a great opportunity for us to discuss new ways to monetize your software. In this session, we will present several new licensing model concepts and show an exciting conceptual demo of licensing in a virtual environment. This is your meeting so bring your ideas to share with the group!

Virgil Moore has held product management, market development, and sales engineering positions for Sony Electronics, Harris Broadcast, and Acresso Software for the past 19 years. He is senior product manager for FLEXnet Publisher.

Simplifying Compliance for You and Your End Users - Featuring Compliance Monitor
Donna Yobs, Senior Product Manager for Compliance Monitor

Donna Yobs has more than 15 years experience in defining and creating software products and solutions. Prior to joining Acresso, Donna was responsible for managing an array of software products and solutions including Storage, Security and Operating Systems.

Entitlement Management - Featuring FLEXnet Operations
Priya Rajagopalan, Director, Product Management

Priya Rajagopalan is the Director of Product Management at Acresso Software with responsibility for the FLEXnet Operations and FLEXnet Embedded product lines. FLEXnet Operations is Acresso's back-office solution for managing entitlements and licenses, and FLEXnet Embedded is a new licensing initiative targeting the needs of hardware vendors.

Prior to Acresso, Priya worked with the Richmark Group, a boutique marketing strategy consulting firm in Chicago where she consulted for several technology firms including Hewlett Packard, Emerson, 3M and ADP. Prior to this, Priya worked at Microsoft in product planning and in advertising with the Lowe subsidiary of the Interpublic Group.

Priya has an MBA with a specialization in finance, marketing, and strategy from the Kellogg School of Management at Northwestern University and an undergraduate degree in Mathematics from the University of Madras in India.

Improve the Connection to Your End Users - FLEXnet Delivery and Connect
Trish Reilly, Senior Product Manager for FLEXnet Connect and FLEXnet Delivery

Trish Reilly is Product Manager for FLEXnet Connect & FLEXnet Delivery. Trish has more than 15 years in the computing industry defining and creating products. Prior to joining Acresso, Trish was responsible for managing an array of software & hardware products including Security, Network Application Performance Tools, Enterprise Hub & Switch Products and Disk Drives.


SoftSummit General Session
8:30 - 10:30 am, Tuesday, October 21

Welcome Address
Roger Bottum, Senior Vice President, Marketing, Acresso Software

As senior vice president of marketing, Roger Bottum leads Acresso's global marketing team, with responsibilities for overseeing product management and the strategy, tactics, and programs used to create interest, demand, and recognition for Acresso's products and solutions.

Mr. Bottum brings a wealth of experience in product strategy and marketing in the enterprise software and Software-as-a-Service (SaaS) segments. He has held top marketing and product management roles at System Software Associates, Inc. and served as an associate partner at Accenture.

More recently, Mr. Bottum held lead marketing and product strategy roles at Endeavor Information Systems, a Reed Elsevier company, where he marketed and transitioned key products to a Software-as-a-Service model, and at two early stage SaaS application companies. Earlier, he was vice president of marketing at ShowCase Corporation, a business intelligence software company, where he helped launch a successful initial public offering.

Keynote Address
Mark Bishof, Chief Executive Officer, Acresso Software

Mark Bishof brings a wealth of leadership and software experience to Acresso Software. Most recently, Mr. Bishof served as general manager and executive vice president of Macrovision's Software Business Unit. Prior to that, he led worldwide sales, services and engineering in the independent software providers and enterprise Information Technology markets. Mr. Bishof is a software and management consulting industry veteran and brings a diverse background in selling and delivering enterprise integration and technology solutions for Global 2000 customers. Before joining Macrovision, Mr. Bishof held executive positions at IBM, including vice president of worldwide industry solutions sales and vice president of worldwide sales for WebSphere Business Integration. Mr. Bishof was brought into IBM as part of the company's acquisition of CrossWorlds Software, where he was senior vice president of global sales and services.

Prior to CrossWorlds, Mr. Bishof was a partner at Deloitte Consulting in the Global Telecommunications & Media practice. He has also worked as an associate with Booz-Allen Hamilton and as a consultant to Warburg Pincus in their Information Technology and Communications practice. Mr. Bishof serves on the board of directors for Solstice Software and holds a bachelor's degree in computer science from the University of Maryland.

The Power of Partnerships: From Negotiations to Compliance and Audits - How Partnering can Lead to Individual Success
moderated by Roger Bottum, Senior Vice President of Marketing, Acresso Software
with Dan Griffith, Manager, Central Software Asset Management Team, Freescale Semiconductor;
Jeff Gustafson, Global Leader, Software and Licensing Compliance, EMC Corporation;
and TBD, Accenture

As senior vice president of marketing, Roger Bottum leads Acresso's global marketing team, with responsibilities for overseeing product management and the strategy, tactics, and programs used to create interest, demand, and recognition for Acresso's products and solutions.

Dan Griffith is the manager of the Central Software Asset Management team at Freescale Semiconductor. Dan has managed software for 14 years. Macrovision (now Acresso Software) awarded him the Grand Summit Award in 2005 and was named Software Asset Manager of the Year by the International Business Software Managers Association in 2008.

Jeff Gustafson leads WW Software Licensing & Compliance for the EMC Software Group with EMC Corporation. He is experienced in the design, development, pricing, licensing and protection, distribution and go-to-market strategies for software assets and intellectual property. Jeff has a MBA from the University of Chicago Graduate School of Business, a MA from the University of Chicago Committee on International Relations, and a BA in International Relations form Beloit College.


SoftSummit General Session
8:30 - 10:30 am, Wednesday, October 22

Welcome Address
Jim Ryan, Senior Vice President, Worldwide Sales, Acresso Software

As senior vice president of worldwide sales, Jim Ryan is chartered with leading Acresso's worldwide sales team. Prior to this position, Ryan served as general manager for Macrovision's EMEA region as well as the leader of Macrovision's Software Business Unit worldwide sales team. His background also includes responsiblity for Macrovision's software services organization as well as its support, operations and pre-sales teams for the software solutions.

Ryan joined Macrovision in 2004, from InstallShield® Software Corporation, where he was senior vice president of international sales and operations. Previously, he was with Reliant Data Systems, now Compuware Corporation, where he was a regional sales director with responsibilities for both traditional direct sales channels as well as OEM sales. Prior to Reliant, Ryan was director of channel sales at Unison Software, now Tivoli Systems, where he spearheaded the channel program for its distributed systems management solutions group. Additionally, Ryan has held positions at Lakeview Technology and IBM Corporation. Ryan earned a bachelor's degree of arts from Marquette University where he studied International Political Science and French.

Keynote Address
Mike Fauscette, Senior Vice President, IDC

Michael Fauscette leads IDC's Software Business Solutions Group which includes research and consulting in ERP, SCM, CRM, and PLM Applications (and the associated business process that the software supports), small and medium business applications, partner and alliance ecosystems, open source, software vendor business models (SaaS) and software pricing and licensing. With extensive executive experience with software vendors ranging from large enterprise companies to small Silicon Valley start ups, Mr. Fauscette brings a unique perspective by relating research data and trends to the overall strategic focus and go to market strategy of application software companies. Having spent an extensive amount of time working with software end users throughout his career, Mr. Fauscette has a business process oriented and end user focused approach to software research and analysis. He conducts market research, analysis and consulting on emerging markets, go to market strategies, end user requirements, application implementation, vendor business models, partner strategy and end user experience.

Prior to joining IDC Mr. Fauscette held senior consulting and services roles with seven software vendors including Autodesk, Inc., PeopleSoft, Inc. and MRO, Inc. His software experience spans the entire enterprise life-cycle process and covers all facets of the Global software business. An ex-US Naval Officer, he began his technology career as a Surface Line Engineering Officer. Mr. Fauscette is a published author and accomplished public speaker on software and software services strategies.

Mr. Fauscette graduated with special honors from Jacksonville State University with a BA in Sociology and History; and with honors from Widener University with a MS in Business.

Virtualization: Part of your Reality?
moderated by Steve Schmidt, Director of Product Marketing, Acresso Software
with Bob Brandenstein, Director of Techology Management, Siemens PLM and Jeanne Morain, Vice President of Marketing and Alliances, Citrix Systems

Bob Brandenstein is the Director of Technology Management for Siemens PLM Software. In this role, Bob is responsible for technology selection and deployment, systems support, hardware certification and technology partner relationships used within Siemens PLM product development. Bob spearheaded the evaluation and selection of FLEXlm for license management and continues to be involved in licensing development and product management. Bob has been involved with computer technology and software development for over 38 years and has held several positions in Development and Marketing within Siemens PLM Software for the past 20 years.

Jeanne Morain joins VMware from the Thinstall acquisition, where she was the Vice President of Marketing & Alliances. Jeanne has been actively working with early adopters, analysts, and partners to bridge the gaps between virtual and physical systems and to architect their virtualization solutions. Prior to Thinstall, Jeanne was the Sr. Manager for BMC Software managing Customer Programs, Configuration Management (Marimba), and BMC Performance Assurance Product Lines. At BMC/Marimba - Jeanne was one of the first to integrate Systems Management tools into AdminStudio. She is most noted for pioneering concepts and solutions around Business Service Management and Configuration Management for virtual and physical environments. Jeanne is contributing author to the Step by Step Guide to Building a CMDB. She has over 13 years experience working in Technology with over a decade focused on bringing new products to market around Systems Management.


Software and Hardware Producers: Strategic Questions - Practical Answers

11:00 am - 12:00 pm, Tuesday, October 21
Entitlement Management - Taking the Complexity out of the Equation
Manish Sharma, Program Director, Alcatel-Lucent

Entitlement management goes beyond authentication. With entitlement management, the interest now shifts to "who" is entitled and has the rights to use the application. Complicating entitlement management, though, are distributed business processes, applications, and transactions; access decisions requiring relevant contextual information at every transaction stage; and new privacy and compliance regulations increasing the liability for companies. Software producers are also faced with technical challenges, such as hard-coded silos of policy administration that are costly to develop and maintain, often inconsistent, and inadaptable to dynamic business environments. How can this process by simplified and streamlined?

Manish currently serves as Program Director at Alcatel-Lucent where he leads a worldwide software value chain transformation program that has already delivered tens of millions of dollars in revenue & margin improvements, cost savings, and dramatic increases in customer satisfaction. Recognized as a high-energy change leader who gets things done, he has demonstrated expertise in driving disparate stakeholders with varying needs to a common goal. Prior to this role, Manish built Lucent's software business division's IT office from a small organization to one supporting 1600 users across 3 continents. In this business division CIO role, he also integrated and standardized product development support operations for all 54 software products of the business division.

In addition to telecom, Manish has worked in IT consulting, education and manufacturing industries in various technology roles. Manish holds a B.E. in Computer Engineering from the University of Rajasthan in India. He also serves on steering committee of Pratham's Tristate Chapter and contributes to Seton Hall University's Stillman School of Corporate Mentorship Program.

1:30 - 2:30 pm, Tuesday, October 21
Compliance and Licensing - 2 Strategies, one Goal!
Jeff Gustafson, Global Leader, Software and Licensing Compliance, EMC

Compliance and Licensing are now BOTH part of the Software Publishers reality.

Jeff Gustafson leads WW Software Licensing & Compliance for the EMC Software Group with EMC Corporation. He is experienced in the design, development, pricing, licensing and protection, distribution and go-to-market strategies for software assets and intellectual property. Jeff has a MBA from the University of Chicago Graduate School of Business, a MA from the University of Chicago Committee on International Relations, and a BA in International Relations from Beloit College.

2:30 - 3:30 pm, Tuesday, October 21
Licensing + Payment Options = Better Deals
Jim Geisman, Founder and Principal, MarketShare, Inc.

Customers can choose how to license products - providing they choose the method the vendor requires. Customers can also choose how to pay for software- providing they choose to pay the way the vendor wants to get paid.

All too often, this inflexibility is dealt with near the end of the sales cycle when savvy purchasers use their negotiating leverage to extract the licensing and payment term they want, or else they accept the vendor's terms at a steep discount - if the sale goes through.

If this situation sounds all too familiar, you should attend this presentation. You'll learn how licensing and payment options -- along with some advanced planning -- can lead to better deals and what this planning must entail...

  • Identifying which licensing and payment options to consider, and which to avoid
  • Techniques for developing options that steer customers in directions you want them to go
  • How and when to present options so they accelerate the sales cycle rather than slow it down
  • A method to "manage" the number of options you provide

Jim Geisman is Founder and Principal of MarketShare Inc. The firm was started in 1982 and, since 1987, has focused solely on software pricing. (More information can be found at the firm's website, www.SoftwarePricing.com.)

Since then, Jim has worked with many emerging and established software companies by helping them solve some of their thorniest pricing problems. His company is helping a number of established and emerging software companies make the transition to the on-demand (SaaS) pricing model. He has also helped a number of companies price, structure and negotiate the "big deal".

He has written extensively on software pricing and is widely quoted in the trade press. He is a frequent speaker at seminars and trade conferences and has consulted internationally on issues of software pricing and deal structuring.

Jim has been a co-founder, director, advisor or mentor to several early stage companies. He sits on the Board of the Professional Pricing Society and is an advisor to the Entrepreneurial Leadership Program at Tufts University. He holds degrees in electrical engineering and business from Tufts and Harvard, respectively.

4:00 - 5:00 pm, Tuesday, October 21
Demystifying Software Piracy: An "Intelligence" Approach to Recovering Lost Revenue from Unlicensed Customers
Victor DeMarines, Vice President, Products, V.i. Labs

Industry analysts report that software piracy costs U.S. companies billions of dollars each year. Demand for high-value software in emerging markets, the ease with which piracy groups disable software licensing, and the increase in bandwidth and channels that ease the distribution of even the most complex applications, have all contributed to elevate global piracy rates.

Yet software vendors are still struggling to understand how piracy impacts their businesses and exactly how much license revenue is being lost. Although there are no magic bullets to stop piracy, there are techniques and technologies that can reduce piracy rates and allow Independent Software Vendors (ISVs) to recover lost product revenue.

This session will explore piracy group activities and tactics with examples from EDA, CAD, and other high-value software. We will examine technology-based approaches for preventing and gathering intelligence on pirated software use, the criteria for selecting an approach, and case studies of real world implementations. The intended audience for this session is senior level product management, engineering, licensing, and legal representatives within ISV organizations.

Victor DeMarines brings extensive product strategy experience in the security industry to his current position. He has held senior product management positions at RSA Security, Authentica (now EMC), and AXENT Technologies (now Symantec).

11:00 am - 12:00 pm, Wednesday, October 22
Software Compliance - Taking the Guessing Game out of it!
Mike Fauscette, Senior Vice President, IDC

Companies are not confident that deployed software is in compliance. Software producers and enterprise customers struggle to get an understanding of unlicensed software deployment. In addition the lack of preparation for software audits can cause significant headaches and cost for both parties. How can software producers help enterprise companies take the guessing game out of the equation?

Michael Fauscette leads IDC's Software Business Solutions Group which includes research and consulting in ERP, SCM, CRM, and PLM Applications (and the associated business process that the software supports), small and medium business applications, partner and alliance ecosystems, open source, software vendor business models (SaaS) and software pricing and licensing. With extensive executive experience with software vendors ranging from large enterprise companies to small Silicon Valley start ups, Mr. Fauscette brings a unique perspective by relating research data and trends to the overall strategic focus and go to market strategy of application software companies. Having spent an extensive amount of time working with software end users throughout his career, Mr. Fauscette has a business process oriented and end user focused approach to software research and analysis. He conducts market research, analysis and consulting on emerging markets, go to market strategies, end user requirements, application implementation, vendor business models, partner strategy and end user experience.

Prior to joining IDC Mr. Fauscette held senior consulting and services roles with seven software vendors including Autodesk, Inc., PeopleSoft, Inc. and MRO, Inc. His software experience spans the entire enterprise life-cycle process and covers all facets of the Global software business. An ex-US Naval Officer, he began his technology career as a Surface Line Engineering Officer. Mr. Fauscette is a published author and accomplished public speaker on software and software services strategies.

Mr. Fauscette graduated with special honors from Jacksonville State University with a BA in Sociology and History; and with honors from Widener University with a MS in Business.

1:30 - 2:30 pm, Wednesday, October 22
Making the SaaS Decision: The Threats, Opportunities, and Challenges of Moving to SaaS
Jeff Hagins, CTO and Founding Partner, Mural Ventures Corporation

Are you considering a SaaS offering as a Traditional Software Vendor? What is driving you to consider SaaS? Is it the result of a competitive threat or the recognition of a new business opportunity? SaaS represents a significant opportunity for most ISVs while simultaneously presenting significant challenges as well. For example, can you create a SaaS strategy that avoids the disruption of existing revenue streams? Can you afford to make investments in developing a SaaS offering if the time-to-profitability is longer than with a traditional software offering? What are the best practices for SaaS strategy, financial management, and Go-to-Market Effectiveness? This session offers guidance to traditional ISVs considering or already moving to SaaS to help you understand the full spectrum of key success factors for Software-as-a-Service.

Jeff Hagins has more than 27 years of experience in software development, software engineering management, software quality, software product management, and software marketing. His career includes positions as CTO, Senior VP of Product Management, Chief Architect, VP of Engineering, and Board Member for Lockheed Martin, J.D. Edwards, TeleComputing, Apptix, Dynix, SMBLive, and currently, Mural Ventures.

Jeff has been active in the Software-as-a-Service and Application Services industry from the beginning, working actively in SaaS over the last 8 years with software vendors, hosting providers, and telecommunications companies such as J.D. Edwards, Microsoft, SAP, CSC, British Telecom, and many others.

As CTO of Mural Ventures, he has led the development of the Mural SaaS Key Success Factors maturity model, and has worked with ISVs and SaaS providers of all sizes, from startup SaaS companies to large traditional ISVs who are making the shift to Software-as-a-Service.

2:30 - 3:30 pm, Wednesday, October 22
Entitlement Management - A Citrix Perspective
Harvey Tenen, Principal Product Manager, Citrix Systems, Inc.

Entitlement Management as defined from a Citrix perspective. This session is focused on how an asset flows from sale (transaction) through delivery (entitlement) and how customer compliance is automated. Each transaction is governed by the rules created to ease the sales process and improve the customer experience. The structure of an entitlement is defined by the product and the back office systems (ERP, LMS, CRM). Separating the transaction from entitlement management allows sales to focus on selling and the customer to reap the benefits of self entitlement management. Sales increase and customer satisfaction improves, a win-win. Finally, this session will conclude with lessons learned to achieve the goal of "Simple transparent licensing that helps a customer remain compliant".

Harvey Tenen is the Principal Product Manager for licensing technology at Citrix Systems, Inc. Harvey is responsible for the licensing vision, the product licensing implementation and the licensing back office system. Citrix Systems is the global leader in Application Delivery Infrastructure with over 215,000 customers worldwide and approximately 8,000 partners in more than 100 countries. With over 25 years of experience in the software industry including 2 years at Intel, 3 years at startups and 20 years at Bell Laboratories in both an engineering and management role. Harvey has been at Citrix for the last 3 years and brings a wealth of experience in guiding the evolution of licensing at Citrix. He has created a synergy between the product and business teams relative to entitlement creation, delivery and management and has assisted in the successful licensing and delivery of over 20 Citrix products.

4:00 - 5:00 pm, Wednesday, October 22
Making the Notebook Truly Mobile Using Software
Chris Jones, Senior Product Development Manager, Vodafone

Vodafone is the worlds leading mobile communications group. Vodafone offers a range of products and services to enhance our customers' access to voice and data services. To enable those with notebooks to be truly mobile then Vodafone has been leading the industry in software development to drive this adoption.

Vodafone has focused on ease of use as a driver of their software deployment as such we will discuss two distinct case studies that show how to deliver software easily:

  • USB modems - promoting ease of use and removing complexity for the user
  • Via the Phone - how to deliver a complex software solution from a limited footprint device

By using these case studies we will show how Vodafone has developed software to deliver to millions of users across over 40 countries.

Chris Jones has worked in the mobile industry for over 20 years. His work at Vodafone has encompassed many roles including Engineering, Program Management, Operations and more recently Product Management. He is responsible for the deployment and maintenance of the Vodafone Mobile Connect Software to Vodafone's customers through its operations and partnerships in over 40 countries.


Enterprise Software Investment Optimization Track

11:00 am - 12:00 pm, Tuesday, October 21
The Power of Transparency in Software Negotiations
moderated by Jeff Greenwald, Director of Enterprise Product Management, Acresso Software with Aditya Jain, Proctor & Gamble and Andrea Greuel, Product Manager, HONICO

As the Acresso Software Director of Enterprise Product Management for InstallShield, InstallAnywhere, FLEXnet Manager, AdminStudio and Workflow Manager, Jeff Greenwald is responsible for setting the vision and strategy for the Enterprise Product lines as well as overseeing the product design to align with customer needs and market direction. Jeff has consulted with Fortune 500 and mid-size companies to design strategies for their application installations and management challenges as well as future plans around OS migration and application virtualization. Jeff brings a wealth of knowledge and experience in the application virtualization, packaging, licensing, and delivery space. He has been instrumental with the early integrations of InstallShield and AdminStudio to leading Systems Management tools (IBM Tivoli, Microsoft SMS/SCCM, BMC Marimba, Novell Zenworks)and virtualization tools (VMware ThinApp, Citrix).

1:30 - 2:30 pm, Tuesday, October 21
Fighting the License Management Battle and Winning!
Rachel Stanley, License Administration Team Lead, Honeywell

How do you manage over 40 vendors, 100 license managers and 7,000 users? How do you consolidate locations worldwide to one license manager configuration? And keep costs in control? Honeywell faces these questions every day. And every day we do battle to keep the users and management happy while also growing our license offerings. How we are doing it, strategies we found that worked, and tips will be shared with all who attend.

Rachel Stanley is a graduate of Eckerd College in St. Petersburg, FL. She is currently working as License Administration Team Lead with the Honeywell CEAL (Centralized Engineering Application Licensing) Group. She has been with the department since its creation in 2001, prior to that she worked for Honeywell as a UNIX administrator for 5 years.

2:30 - 3:30 pm, Tuesday, October 21
Save Your SAM Program from Budget Cuts
Cynthia Farren, President and Founder, Cynthia Farren Consulting

In the cyclical world of business we have often found SAM programs and staff cut during lean times. Currently businesses are starting to require budget reductions, this is a pivotal time for ensuring that your (or your clients) SAM program provide hard dollar returns and be visible and justifiable to management. This session will take you through real world solutions with a veteran of the industry as well as group participation and brainstorming.

Cynthia Farren is President and founder of Cynthia Farren Consulting, a Software Asset Management consulting firm with offices in California, Colorado and Georgia. With over 12 years experience specializing in software licensing and software asset management (SAM), she is an expert in SAM practices. Additionally, Cynthia has over 10 years of financial operations experience and has been instrumental in several public filings (IPO and secondary funding) for various firms.

4:00 - 5:00 pm, Tuesday, October 21
Holistic License Management Strategies for the Enterprise
Renita Leung, Systems Engineer, Platform Computing

Floating software licenses can reduce IT costs, but without proper orchestration and optimization, may not be as effective. This session will discuss strategies to help organizations increase user productivity and reduce design cycle by optimizing license usage.

Renita Leung is a systems engineer at Platform Computing, where she has been working since 1999. She holds an Engineering Degree from the University of Toronto. Renita's technical expertise is built from assisting numerous clients on-site across the globe.

Wednesday, October 22

11:00 am - 12:00 pm, Tuesday, October 21
CELUG Licensing Challenges and Industry experiences from an enterprise customer perspective
moderated by Lee Levenson, Chairman, Centralized Enterprise Licensing Users Group with John Harms, Manager, Licensing/Installation Software, Mentor Graphics Corporation; Rajendra Kundapur, Senior R&D Manager for Licensing Technologies, Synopsys; Sashi Subramanian, Architect, Licensing Technology Group, Cadence Design Systems, Inc.; with Scott Baeder, EDAC Licensing Piracy Sub-Committee Chairman

EDA Vendor licensing roadmaps: Cadence, Mentor and Synopsys will be co-presenting on their licensing roadmap updates.

Lee Levenson works for Micron Technologies in Pasadena, CA. He is focused on engineering support for Micron's CMOS design computing infrastructure. He has over 20 years experience within the computer industry with an emphasis on supporting engineering resources. Lee's prior employment was with Qualcomm, Adaptec, Sun Microsystems, Texas Instruments, Electronic Data Systems and Computervision.

As a Senior Architect Scott Baeder helps to set the vision and strategy for many operational areas within Cadence, including how products are Licensed, Packaged and Delivered. Scott brings a wealth of knowledge and experience in the areas of system management, operating systems, virtualization, packaging, licensing, and release management. Scott also serves as the Chairman of the Anti-Piracy and Licensing Committee for EDAC, and industry consortium of Electronic Design Automation companies. This committee drives increased security and license management capabilities for the benefit of the EDA industry.

John Harms is the Engineering Manager for Mentor's Licensing/Installation Software group. The "Licensing Software" half of his team provides the licensing technology for Mentor Graphics' products and business systems. John has a diverse background in software engineering, including Mechanical CAD systems and circuit board routing software. He has managed Mentor Graphics' licensing technology since 2001.

Rajendra Kundapur is the Senior R&D Manager for License Technologies at Synopsis. Rejendra and his team are responsible for license server software, product licensing APIs and backend license generation engine. Rajendra has worked in various fields related to Telemetry Data Analysis, Network Switching Protocols and has been involoved in licensing Technologies at Synopsis since 2000.

Sashi Subramanian has been involved with licensing for the past 12 years. At Cadence, Sashi and his team is responsible for providing the common licensing technology and API for all Cadence products and license fulfillment. Sashi holds a B.E. in Computer Science and Engineering from the University of Madras in India.

1:30 - 2:30 pm, Wednesday, October 22
Leveraging FLEXenabled liscenses for Centralization, Asset Optimization, and Compliance
Dan Griffith, EDA Software Asset Manager, Freescale Semiconductor

Dan Griffith will detail how Freescale leveraged FLEXnet to centralize software, including the License Management Maturity Pyramid with the steps to building an optimum SAM program. Dan will demonstrate how this enabled compliance and optimized utilization for 5,000 engineers within an organization globally.

Dan Griffith is the manager of the Central Software Asset Management team at Freescale Semiconductor. Dan has managed software for 14 years. Macrovision (now Acresso Software) awarded him the Grand Summit Award in 2005 and was named Software Asset Manager of the Year by the International Business Software Managers Association in 2008.

2:30 - 3:30 pm, Wednesday, October 22
Beyond FLEXnet: Acresso's Vision for the Future of License Optimization
Jeff Greenwald, Director of Enterprise Product Management, Acresso Software

You've taken all the necessary measures to ensure your FLEX environment is optimized to eliminate denials, reduce costs and improve productivity. But what about the other business critical applications like SAP, Oracle and IBM that your business depends on? Come and see what Acresso Software is working on to help you better manage not only your FLEX licenses but also these valuable yet unwieldy applications.

As the Acresso Software Director of Enterprise Product Management for InstallShield, InstallAnywhere, FLEXnet Manager, AdminStudio and Workflow Manager, He is responsible for setting the vision and strategy for the Enterprise Product lines as well as overseeing the product design to align with customer needs and market direction. He has consulted with Fortune 500 and mid-size companies to design strategies for their application installations and management challenges as well as future plans around OS migration and application virtualization. Jeff brings a wealth of knowledge and experience in the application virtualization, packaging, licensing, and delivery space. He has been instrumental with the early integrations of InstallShield and AdminStudio to leading Systems Management tools (IBM Tivoli, Microsoft SMS/SCCM, BMC Marimba, Novell Zenworks)and virtualization tools (VMware ThinApp, Citrix).

4:00 - 5:00 pm, Wednesday, October 22
Garbage In - Garbage Out: Know Your Source
Natalie Ramsey, Senior Consultant, Laurent Clemont and James Griffin; Acresso Software

Business decisions about your valuable software assets should not be based on questionable data. This session will expose some common misconceptions and discuss the importance of high-quality data collection and analysis for intelligent software license management.

Natalie is a Senior Consultant focused on enterprise license management and compliance. She has spent years working with Acresso's license management and compliance solutions, first as an industry license manager, then as a consultant for Acresso. She provides clients with best practices and strategies for managing software licenses and maintaining license compliance, as well as the technical expertise to implement recommended changes. She has experience with desktop, manufacturing, and IT infrastructure licenses as well as FLEXnet licensing.

Natalie has worked at Spansion, Hewlett-Packard, Agilent Technologies, Teradiant Networks, and Vitesse Semiconductors, in addition to Acresso. She has a bachelor's degree in electrical engineering from the Georgia Institute of Technology and an MBA from the University of California, Davis.

Laurent Clémot is part of the EMEA Software Value Management team at Acresso. He works with enterprises to help them better exploit and manage the value of their software assets: this involves providing solutions such as license monitoring, license administration, usage tracking, and usage reporting.


Executive Partner Track

11:00 am - 12:00 pm, Tuesday, October 21
Expert Communities: Co-Innovation Driving Business Value
Mark Yolton, Senior Vice President, SAP Community Network

SAPs vibrant developer and BPX community is a multiplier that brings value to customers far beyond what employees alone could deliver. Attendees will learn how to develop a culture of Co-Innovation to deliver competitive advantage in the market.

As SVP for SAP's Community Network, Mark Yolton leads the SAP Developer Network and Business Process Expert communities. Previously, he worked for PeopleSoft, Oracle, Sun Microsystems, and Unisys Corporation. He holds an MBA from LaSalle University.

1:30 pm - 2:30 pm, Tuesday, October 21
Negotiating Software License Disputes
Robert J. Scott, Managing Partner, Scott & Scott LLP

If your business is involved in a software licensing dispute, will you know the best way to strategy to employ? In this session you'll learn key strategies resolving software licensing disputes. Topics covered include: overcoming legal obstacles, restoring trust & communication, sharing information without jeopardizing your legal position, and understanding both sides business and emotional drivers to document new license agreements that fit both parties' current business requirements.

Robert Scott is the managing partner of Scott & Scott, LLP headquartered in Dallas, TX. He practices intellectual property and technology law nationwide. Robert's practice focuses on software copyright licensing, arbitration and litigation. Robert has successfully negotiated hundreds of software licensing disputes involving leading publishers such as Microsoft, Adobe, Symantec, BEA, Borland, Sybase, IBM and Autodesk.

Robert is an active member of the State Bar of Texas. He is admitted to practice before the United States Court of Appeals for the 5th Circuit, the United States District Courts in the Northern and Eastern Districts of Texas, and the District of Colorado. He is a member of the Information Systems Audit and Control Association, the Managed Services Providers Alliance, the IT Compliance Institute, and the Metropolitan Technology Council. Robert also represents clients on technology issues including privacy and network security, document retention and e-discovery, and intellectual property protection and licensing.

2:30 - 3:30 pm, Tuesday, October 21
Software Asset Management Optimization Trends
Ron Brill, Partner, KPMG

In the summer of 2008, KPMG surveyed over 1000 US companies against Microsoft's Software Optimization Model (SOM) to understand whether or not companies had mature Software Asset Management (SAM) practices and what the impact of having good SAM practices was on IT labor costs. KPMG's research revealed that a significant majority of the companies surveyed did not have mature SAM practices. This implies that companies are not in control of "what software they have and where they have it" and consequently, do not have the ability to manage these software assets along their lifecycle. In this session, KPMG will provide an overview of the Software Optimization Model, and discuss the survey results and their implications for both software publishers and their customers.

Ron Brill is a Partner at KPMG LLP, and is KPMG's global SAM champion. Ron has over 17 years of professional experience and has joined KPMG over 14 years ago. Ron has led the development of KPMG's global SAM methodology based on the Infrastructure Optimization framework, ITIL, and the ISO SAM standard 19770-1. He has worked with both software publishers and directly with their customers on SAM, software licensing, and software compliance. Ron has also been a featured speaker in a number of industry events related to SAM. Ron holds a MBA, and is a Certified Public Accountant (CPA) licensed in California, Certified Internal Auditor (CIA), Certified Information Systems Auditor (CISA), Certified Information Systems Security Professional (CISSP), and Certified Information Security Manager (CISM), amongst others. Ron is a member in a number of professional organizations, including the Information Systems Audit and Control Association (ISACA), the International Business Software Manager's Association (IBSMA), and the Licensing Executives Society (LES).

4:00 - 5:00, Tuesday, October 21
Compliance Industry Standards
Andy Halliday, Executive Director, TagVault

As TagVault.org's initial Executive Director, Andy Halliday brings the managerial and entrepreneurial experience necessary to direct the formation and startup of this industry membership organization, and oversee the technology development of TagVault's services to membership. Andy was formerly Entertainment Group President and an officer of NYSE:EBS, then became the founder of NYSE:SPG's Simon Brand Ventures business unit, and after 15 years in the specialty chain-store retailing industry, became the VP GM eCommerce Excite@Home in 1998. Andy is a Harvard MBA and a veteran CEO of multiple startups, including contact.com, openfieldsoftware.com, kompolt.com, ourstory.com, and tribbit.com. Andy's technology background includes ecommerce, web services, on-demand CRM and sales enhancement using social collaboration, semantic web development, and consumer social media.

11:00 am - 12:00 pm, Wednesday, October 22
Seamless Security using GuardIT® for FLEXnet Publisher
Vince Arneja, Director of Product Management, Arxan Technologies, Inc and John Frame, Senior Director of Product Management, Acresso Software

How well would your software applications withstand tampering, piracy and IP theft? What is required to protect against software threats and how easily could you do it? Come explore various options for seamless security and the importance of protection at a binary level, the benefit of protecting software at the end of the software development lifecycle, and techniques for bolstering license management or other copy protection systems.

In conjunction with, Acresso, Arxan has developed GuardIT® for FLEXnet Publisher. This application provides intricate and layered protection to mitigate license management piracy and tampering. GuardIT for FLEXnet Publisher is specifically designed to protect FLEXnet libraries and application calls to the FLEXnet libraries. The protection is extensible, easy-to-use and can be deployed as a seamless part of your existing build process..

Vince Arneja leads Product Management at Arxan where he manages both, commercial and federal product lines, as well as R&D strategy. Under his guidance, the Arxan GuardIT® product line continues to be the leader in Application Hardening and software protection segments. Vince has over 15 years' experience in the technical management area, including product and program management. He has led teams and enterprise-level projects with a variety of small to mid sized software development companies, spending the last 8 years with information security (desktop and messaging security) ISVs. He started his career as a Senior Product Engineer, and holds a B.S. in Computer Science.

John Frame's 20 years in the computing industry has included many roles in the development of software. Sr. Director of Product Management with Acresso Software, John's previous companies include iPass, Calico Commerce, Lotus Development, cc:Mail and IBM.

1:30 - 2:30 pm, Wednesday, October 22
Crossing the Chasm from Licensing Strategy to Licensing Solution
Aditi Dhagat, Technology Strategy, Deloitte Consulting and Prasad Bhandarkar, Adobe

Aditi Dhagat is a senior manger with the Technology, Media and Telecommunications practice, focusing on business and technology strategies for technology companies. In addition to her industry focus, she has experience in providing advisory services in IT Strategy and Planning, Enterprise Architecture and IT Governance.

Before joining Deloitte, Aditi delivered professional services for an enterprise software company, worked with other Big Four consulting organizations and was on the faculty of computer science at the University of Wisconsin. Aditi has a Ph.D. in computer science from MIT, where she worked on combinatorial game theory and fault-tolerant computing.

2:30 - 3:30 pm, Wednesday, October 22
Future Proof Your Business Model - Flexibility through Software Licensing
Diane Kakihara, Senior Manager of Licensing, Accelrys, Inc.

This presentation will outline the design of Accelrys' data-driven and separately developed/packaged licensing system that supports node-locked, demo, floating, per-user and token-based licensing. Various aspects of the Accelrys' licensing system will be described including: the token licensing implementation using FLEXnet publisher, benefits of data-driven licensing configurations, and the use of packaging with token licensing.

Diane Kakihara, the Sr. manager of licensing in the software development department of Accelrys, Inc., has over 14 years of software licensing experience. She has given presentations at Softsummit 2000 and 2003 on token licensing and data-driven licensing and represented Accelrys in receiving a Softsummit Award for Best in Category, Business Applications in 2005.

Diane Kakihara has over 17 years of software engineering experience and most of that experience has been related to electronic software licensing and the integration of licensing with installation software. Currently the Senior manager of licensing at Accelrys, Inc., Diane is responsible for making sure Accelrys' ever-expanding product line is licensed according to specified requirements and that the user-environment for managing software licensed using FLEXnet publisher is completely integrated.

Diane received her BS from Alma College, in Alma, MI, an MS in Computer Science from Michigan State University and also holds an MA in Linguistics from University of California, San Diego. She is also fluent in German and everyday Japanese.

4:00 - 5:00 pm, Wednesday, October 22
Software Asset Management: A View from Two Perspectives from the Audit World
Steve Revesz, Director, Enterprise Risk Services, Deloitte & Touche LLP

This session will discuss the Software Asset Management (SAM) perspective from both sides, including experience with internal Audit engagements with large financial institutions focusing on the use, compliance and life cycle management of software assets as well as outsourcing and offshoring decisions and risk management. Steve brings a unique perspective to SAM in that he has worked with both the companies using the software -- reviewing the full life cycle from acquisition, procurement and deployment to end-of-life decisions and disposal as well as performing licensing compliance reviews for the software vendors. This provides him a well-rounded understanding of the issues and challenges surrounding SAM decisions, governance and compliance.

Steve Revesz is a Director in the San Jose office of Delottie & Touche LLP, and serves technology and financial services clients. Steve has over 25 years of experience helping client in making effective,efficeint and secure use of information technology. Steve brings a unique and well rounded perspective to Software Asset Management (SAM) in that he has led Internal Audit engagements focused on SAM processes from procurement through disposal, as well as having performed software license compliance reviews on behalf of software vendors. He has also led engagments to assist companies enhance other information technology management processes, including outsourcing and offshoring decisions, risk management, governance and compliance. Steve a frequent presenter on SAM and related technology management issues and challenges at both external and Deloitte internal forums. Steve hold a BA from Miami University, and a MA from New York University, and is a Certified Information Systems Security Professional (CISSP).


Birds of a Feather Track

11:00 am - 12:00 pm, Tuesday, October 21
Systems that Play Nice
Natalie Ramsey, Senior Consultant, and Cris Wendt, Principal Consultant, Acresso Software; Bruce Fortune, Senior Architect, Citrix Systems; Sandy Holmgren, Avago Technologies; Diane Kakihara, Accelrys; Sashi Subramanian, Cadence Design Systems, Inc.

This panel discussion will explore how software and hardware publishers and customers can work together to create licensing that makes usage analysis, budgeting, compliance easier and more reliable. This session will examine feature-to-product mapping, feature naming, feature versioning, and other strategies that enable software publishers to meet product and revenue needs, while delivering usage models and product structures in a way that meet customer requirements.

Natalie Ramsey is a Senior Consultant focused on enterprise license management and compliance. She has spent years working with Acresso's license management and compliance solutions, first as an industry license manager, then as a consultant for Acresso. She provides clients with best practices and strategies for managing software licenses and maintaining license compliance, as well as the technical expertise to implement recommended changes. She has experience with desktop, manufacturing, and IT infrastructure licenses as well as FLEXnet licensing. Natalie has worked at Spansion, Hewlett-Packard, Agilent Technologies, Teradiant Networks, and Vitesse Semiconductors, in addition to Acresso. She has a bachelor's degree in electrical engineering from the Georgia Institute of Technology and an MBA from the University of California, Davis.

Cris Wendt is a Principal Consultant with focus on strategic business model issues relating to implementing electronic licensing, as well as the internal change management aspects of undertaking this business transformation. Cris brings extensive enterprise software licensing, compliance, pricing and entitlement management experience to Acresso Software and focuses on defining and deploying software licensing and pricing models for domestic and international enterprise software vendors. Cris has worked with a broad range of technology vendors, enterprise software users and software publishers, and has deep operational experience. Cris is also a noted industry speaker for Acresso. Cris has developed deep experience in software pricing, licensing models and enforcement working as a strategy consultant working for Macrovision, BearingPoint (formerly KPMG Consulting), and as an independent consultant. Cris received his degree from the University of California, Berkeley with a Bachelor of Science, in Electrical Engineering & Computer Sciences.

Bruce Fortune is a senior architect for product licensing at Citrix Systems, Inc. With over twelve years of experience at Citrix with three generations of electronic licensing systems, Bruce is responsible for the company's licensing strategy and technologies for a broad range of both hardware and software products. He has evolved licensing theory and practices at Citrix and is considered a leading authority in the field of licensing. Bruce is continually sought for his opinions on licensing best practices. Citrix's current licensing system uses the Acresso FLEXnet products as the standard for all product lines.

Diane Kakihara, the Sr. manager of licensing in the software development department of Accelrys, Inc., has over 14 years of software licensing experience. She has given presentations at Softsummit 2000 and 2003 on token licensing and data-driven licensing and represented Accelrys in receiving a Softsummit Award for Best in Category, Business Applications in 2005.

Diane Kakihara has over 17 years of software engineering experience and most of that experience has been related to electronic software licensing and the integration of licensing with installation software. Currently the Senior manager of licensing at Accelrys, Inc., Diane is responsible for making sure Accelrys' ever-expanding product line is licensed according to specified requirements and that the user-environment for managing software licensed using FLEXnet publisher is completely integrated.

Diane received her BS from Alma College, in Alma, MI, an MS in Computer Science from Michigan State University and also holds an MA in Linguistics from University of California, San Diego. She is also fluent in German and everyday Japanese.

Sashi Submaranian has been involved with licensing for the past 12 years. At Cadence, Sashi and his team is responsible for providing the common licensing technology and API for all Cadence products and license fulfillment. Sashi holds a B.E. in Computer Science and Engineering from the University of Madras in India.

2:30 - 3:30 pm, Tuesday, October 21
Compliance Panel Discussion - A Conversation of Trust
moderated by Cris Wendt, Principal Consultant, Acresso Software, with Bruce Fortune, Senior Architect, Citrix Systems; Aditya Jain, Proctor & Gamble; and David Wright, Senior Architect, TagVault

Cris Wendt is a Principal Consultant with focus on strategic business model issues relating to implementing electronic licensing, as well as the internal change management aspects of undertaking this business transformation. Cris brings extensive enterprise software licensing, compliance, pricing and entitlement management experience to Acresso Software and focuses on defining and deploying software licensing and pricing models for domestic and international enterprise software vendors. Cris has worked with a broad range of technology vendors, enterprise software users and software publishers, and has deep operational experience. Cris is also a noted industry speaker for Acresso. Cris has developed deep experience in software pricing, licensing models and enforcement working as a strategy consultant working for Macrovision, BearingPoint (formerly KPMG Consulting), and as an independent consultant. Cris received his degree from the University of California, Berkeley with a Bachelor of Science, in Electrical Engineering & Computer Sciences.

Bruce Fortune is a senior architect for product licensing at Citrix Systems, Inc. With over twelve years of experience at Citrix with three generations of electronic licensing systems, Bruce is responsible for the company's licensing strategy and technologies for a broad range of both hardware and software products. He has evolved licensing theory and practices at Citrix and is considered a leading authority in the field of licensing. Bruce is continually sought for his opinions on licensing best practices. Citrix's current licensing system uses the Acresso FLEXnet products as the standard for all product lines.

David Wright is Chief Architect at TagVault.org. TagVault's mission is to be the neutral, not-for-profit certification authority for ISO/IEC 19770-2 defined software identification tags and to be a central resource to the industry by providing standards-compliant tag management tools and technology to members. David has deep experience in the enterprise licensing processes and techniques for software used by 99% of the fortune 1000 companies. David has a very strong background in business system and software architecture, as well as data modeling techniques and application development. He has led the design and implementation of mission critical systems for large enterprises, including Wells Fargo Bank, Lucent Technologies, Hewlett Packard, Symantec Corporation, British Telecom, Charles Schwab and Migros Ticino. As Chief Architect, David is responsible for development of a world-class architecture for TagVault.org, evolving product requirements, future feature roadmap, as well as leading the design and implementation of technologies supplied by TagVault.org. David sits on the ISO/IEC 19770-2 working group which has developed the SAM tagging standards as well as the newly formed -3 working group.

4:00 - 5:00 pm, Tuesday, October 21
Chargeback Policies: What Works and Whats Overkill?
John Smith, Principal Consultant, Acresso Software and Julia Froemke, IT Specialist, 3M

IT management use chargeback programs to demonstrate how their costs align to the needs of the business, but too often the end result is an administrative chore that brings little benefit to the company. Although simple, chargeback approaches that allocate IT costs based on revenues or headcount hardly seem fair to those parts of the business that barely use the software. On the other hand, policies based on actual usage instill greater accountability, but they also influence user behavior which can open its own can of worms. This session takes a closer look at two organizations that dealt with these issues and ended up with a competitive advantage instead of a headache.

John Smith is the Principal Consultant for Acresso's Enterprise Licensing Practice. He was an IT project manager in high-tech for 17 years prior to joining Acresso. Between 1999 and 2006 he initiated electronic licensing projects for semiconductor companies, managing their inventories of EDA tools and implementing license management technologies. He lives in the South Bay area of San Francisco.

Julia Froemke has over 17 years of experience with 3M. She spent the first 7 years as a design engineer creating custom equipment for the health care business using high-end CAD/CAM/CAE software for design and analysis. She then moved to an IT department that manages a large variety of technical software. She has experience managing ANSYS, PTC, Siemens NX, Autodesk, LightTools, Moldflow, and other software packages.

Julia is currently working as an IT specialist managing technical and scientific software in 3M. Focusing on the global aspect of the business she consults with internal clients in nearly 40 countries to help them find the best software to meet their needs. The job includes software deployments and upgrades, license management and usage reporting, managing global contracts, and responsibility for coordinating software charges to internal clients worldwide.

Julia is a graduate of Montana State University with a Bachelor's Degree in Mechanical Engineering.

11:00 am - 12:00 pm, Wednesday, October 22
Delivering on the Promise of Managed Services for the Enterprise
Brian Harvey, Senior Manager, Industry Solutions, Akamai Technologies

Brian Harvey, Sr. Manager, Industry Solutions for Akamai Technologies, will highlight the current challenges and opportunities in delivering electronic software and accelerating enterprise and software-as-a-service applications. Harvey will share how Akamai's managed services can securely optimize software delivery and improve application performance, availability, security, and scale to:

  • Cost-effectively deliver electronic software and accelerate applications to a globally dispersed user base
  • Enable penetration of new markets for increased revenue growth from one data center
  • Increase user adoption
  • Delivery capacity on-demand—without infrastructure build out
    In this session, Harvey will highlight:
  • How the Internet 'bottleneck' can negatively impact download delivery and application performance and availability in-region and globally
  • How Akamai solutions are purpose-built to solve the 'bottleneck' impacting download delivery time and the application experience for global end users
  • Specific use cases

Brian Harvey is Sr. Industry Manager for Akamai Technologies, responsible for developing products and strategy for High Tech and Gaming Solutions. As Sr. Industry Manager, Mr. Harvey is responsible for aligning Akamai products with vertical markets' developmental and deployment needs.

1:30 - 2:30 pm, Wednesday, October 22
The Evolution of Licensing - What's Next?
Manish Sharma, Program Manager, Alcatel-Lucent; David Znidarsic, VP Technology, Acresso Software; Bruce Fortune, Senior Architect, Citrix Systems

This session will focus on the evolution of licensing through out the last 20 years.

Manish currently serves as Program Director at Alcatel-Lucent where he leads a worldwide software value chain transformation program that has already delivered tens of millions of dollars in revenue & margin improvements, cost savings, and dramatic increases in customer satisfaction. Recognized as a high-energy change leader who gets things done, he has demonstrated expertise in driving disparate stakeholders with varying needs to a common goal. Prior to this role, Manish built Lucent's software business division's IT office from a small organization to one supporting 1600 users across 3 continents. In this business division CIO role, he also integrated and standardized product development support operations for all 54 software products of the business division.

In addition to telecom, Manish has worked in IT consulting, education and manufacturing industries in various technology roles. Manish holds a B.E. in Computer Engineering from the University of Rajasthan in India. He also serves on steering committee of Pratham's Tristate Chapter and contributes to Seton Hall University's Stillman School of Corporate Mentorship Program.

Bruce Fortune is a senior architect for product licensing at Citrix Systems, Inc. With over twelve years of experience at Citrix with three generations of electronic licensing systems, Bruce is responsible for the company's licensing strategy and technologies for a broad range of both hardware and software products. He has evolved licensing theory and practices at Citrix and is considered a leading authority in the field of licensing. Bruce is continually sought for his opinions on licensing best practices. Citrix's current licensing system uses the Acresso FLEXnet products as the standard for all product lines.

2:30 - 3:30 pm, Wednesday, October 22
The "Cracker World" is Connected
Marcellus Buchheit, President and CEO, WIBU-Systems USA Inc.

This presentation will show how modern software cracking works - an introduction into the connected world of cracking experts who use the Internet to collaborate in the removal of anti-piracy systems in order to sell software illegally (software piracy). In a live session, some cracking tools will be revealed and demonstrated. Finally, the presentation will explain some general techniques that can be quickly employed to avoid such cracks.

Marcellus Buchheit is currently the President and CEO of WIBU-SYSTEMS USA Inc, a company specialized in software license management, anti-piracy technology, web services access control and media/document protection.

Marcellus was an independent/external Regional Director for Microsoft from 1997 to 2003. Marcellus has a monthly column "business & you" in the ".Net Magazin", a well know German publication. As a software designer, he developed several obfuscation and anti-debugging schemas.

Marcellus was born in Germany and studied computer science at the University of Karlsruhe, obtaining his Dipl. Informatik degree (comparable to a Master degree) in 1989. Marcellus co-founded the German-based WIBU-SYSTEMS, AG, in 1989.

4:00 - 5:00 pm, Wednesday, October 22
Confused by Combinations of PACKAGE, SUITE, SUITE_RESERVED, and SUITE DUP_GROUP?
Naeem Abdul-Malik, Technical Account Manager, and Cris Wendt, Principal Consultant, Acresso Software

As product lines increase in size, or markets become more competitive, Software publishers often use power of the FLEXnet Publisher licensing to dynamically create new, broader product offerings, sometimes called "suites" and "bundles" as a way to turn a broader product offering into a competitive advantage. By using various combinations keywords such as PACKAGE, SUITE, SUITE_RESERVED, DUP_GROUP, and SUITE DUP_GROUP a software publisher can rapidly create these new products and assign them with specific use-models. However, the resulting behavior is not what is always expected, and the software publisher is not sure why.

This sessions explores some of the do's and don't surrounding the usage of these keywords in order to achieve the intended product packaging objectives.

Cris Wendt is a Principal Consultant with focus on strategic business model issues relating to implementing electronic licensing, as well as the internal change management aspects of undertaking this business transformation. Cris brings extensive enterprise software licensing, compliance, pricing and entitlement management experience to Acresso Software and focuses on defining and deploying software licensing and pricing models for domestic and international enterprise software vendors. Cris has worked with a broad range of technology vendors, enterprise software users and software publishers, and has deep operational experience. Cris is also a noted industry speaker for Acresso.

Cris has developed deep experience in software pricing, licensing models and enforcement working as a strategy consultant working for Macrovision, BearingPoint (formerly KPMG Consulting), and as an independent consultant. Cris received his degree from the University of California, Berkeley with a Bachelor of Science, in Electrical Engineering & Computer Sciences.


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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