SoftSummit Archives

Download 2007 Conference Presentations

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  • Presentations


Operational Transformation — Effecting Download Now
Change within the Enterprise

Michael Albrecht, NAM Practice Director, Global Consulting Services, Macrovision Corporation

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Michael Albrecht is Practice Director of Macrovision's Global Consulting Services team for North America. Michael has over 15 years of experience supporting the software industry with a focus on software strategy around licensing implementation and back-end operations.


SoftSummit General Session Download Now

Mark Bishof, Executive Vice President and General Manager, Software Business Unit, Macrovision Corporation

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Mark Bishof, executive vice president of the Software Business Unit at Macrovision, is responsible for leading sales, services and engineering in the independent software providers and enterprise IT markets. Bishof was previously the executive vice president of sales and services worldwide for Macrovision.

Bishof is a software and management consulting industry veteran and brings a diverse background in selling and delivering enterprise integration and technology solutions for Global 2000 customers.

Prior to joining Macrovision, Bishof held executive positions at IBM, including vice president of worldwide industry solutions sales and vice president of worldwide sales for WebSphere Business Integration. Bishof was brought into IBM as part of the IBM acquisition of CrossWorlds Software, where he was senior vice president of global sales and services.

Prior to CrossWorlds, Bishof was a partner at Deloitte Consulting in the Global Telecommunications & Media practice. He has also worked as an associate with Booz-Allen Hamilton and as a consultant to Warburg Pincus in their Information Technology and Communications practice. Bishof serves on the Board of Directors for Solstice Software and holds a B.S. in Computer Science from the University of Maryland.


Software Piracy: How to Protect Your Software Assets Download Now

Mike Dager, CEO, Arxan Technologies Inc.

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Michael Dager joined Arxan as Chief Executive Officer in July 2006. Mr. Dager has over 22 years of experience in senior level positions at leading technology companies. He came to Arxan from Worksoft, a leading provider of automated enterprise testing solutions, where he served as CEO and Chairman of the Board. Prior to Worksoft, he was president and CEO of OSE Systems Inc.(ENEA.ST), growing the company from a startup in 1997 to the number two embedded operating system supplier in 2001 with a stock market valuation of over $1 billion. Before OSE Systems, Mr. Dager held senior sales management positions at Pure Software (RATL) for many years helping raise the market valuation of the company from start-up level to over $1 billion. During his tenure at Pure the company completed one of the most successful IPOs of 1995. The company was later acquired by Rational Software. He began his career at Texas Instruments in the semiconductor division after earning a degree in electrical engineering from the University of Michigan at Ann Arbor.


Evolution or Extinction: Stormy Seas For Software Download Now

Richard Davis, Managing Director, Needham & Company

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Richard Davis, Managing Director, Needham & Company Mr. Davis has over 22 years of research experience. He joined Needham & Co. as Managing Director in March 2000. His previous affiliations include Tucker Anthony, where he was a Managing Director and launched the firm's Internet enterprise software coverage. He was a Senior Vice President and Director of Research at Rauscher Pierce, where he established the firm's telecom coverage. He was the fifth partner and 20th employee at Wessels, Arnold & Henderson. He began his career in 1984 at Equitable Securities. He has an A.B. from Davidson College and an MBA from Vanderbilt University. He is fluent in Basic, COBOL, FORTRAN and APL.


AppStream: Zero Recode SaaS Alternative Download Now

Brian Duckering, Senior Director of Products and Alliances, Appstream, Inc.

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Brian is responsible for product design, development of the award-winning AppStream platform as well as the development of forthcoming AppStream products and services. He brings to AppStream over eighteen years of industry experience in developing and bringing to market innovative technologies in the areas of enterprise and small business management software. He is highly skilled at enhancing products and services with innovative usability and productivity features.

Prior to joining AppStream, Brian held senior level positions at both corporate and consumer-facing companies including Bradford Technologies and Intellicorp.


How to Respond to SaaS Competition — Fast! Download Now

Jim Geisman, President, Software Pricing / MarketShare, Inc.

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Jim Geisman is President of MarketShare, Inc. a pricing consultancy located in Wayland, Massachusetts. The firm helps its technology clients realize greater value from the products they sell and the people that sell them by doing value-driven pricing, communicating ROI value through value-based selling, and the strategic use of discounts. MarketShare has worked with clients from N. America, Europe and Japan since its start in 1982. The firm's website is

In the past, Jim was the first Director of Marketing at Apollo Computer, the first successful workstation company. He also worked at the company that developed the ARPANET (the precursor to the Internet) and did the original network testing when there were four nodes.

He has also been Editor of Software Success, a newsletter for software company CEOs and a Member of the Executive Committee and Chair of the Start-Up Clinic at the MIT Enterprise Forum.

He is a current member of the Board of Advisors of the Professional Pricing Society.

Jim has degrees in electrical engineering and business.


Keys To Negotiating Great Contracts Download Now
With Software Suppliers

Dan Griffith, EDA Software Asset Manager, Freescale Semiconductor

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Dan is EDA software asset manager at Freescale Semiconductor. This position includes leading Freescale's Comprehensive Software Asset Management team (CSAM) and being a core member of the Freescale EDA software contract negotiation team. CSAM is responsible for managing and distributing EDA software licenses to all Freescale design centers worldwide from central servers in the US. In 2005, Dan was the Grand winner of the Summit Award by Macrovision for excellence in software asset management. CSAM has 14 license servers located in Scottsdale and Tempe Arizona.

Dan has 15 years of experience in managing and supporting electronic licensing, as well as negotiating software license contracts for Motorola and Freescale. Prior to the formation of CSAM in June of 1998, Dan managed the EDA software licenses and the UNIX compute environment for Motorola's ASIC Division. He also worked at a test engineer for Motorola Government Electronics Group from 1978 to 1991.

Dan studied electrical engineering at the University of Toledo and holds a BS in Business Administration from the University of Phoenix. He resides in Scottsdale Arizona.


FLEXnet Operations: Best Practices Download Now

Ryan Lambert, Technical Architect, Macrovision Corporation

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Ryan Lambert has 12 years of software development experience and is currently the Technical Architect for FLEXnet Operations within the Global Consulting Services group at Macrovision. He has implemented GTL and FNO at customers in North America, Europe and Asia.


CELUG Licensing Challenges Download Now

Lee Levenson, CELUG Chairman, Centralized Enterprise Licensing Users Group

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I work for Micron Technologies in Pasadena, California. I am focused on engineering support for Micron's CMOS design computing infrastructure.

I have over 20 years of technical experience within the computer industry with an emphasis on supporting engineering resources. My prior employment was with Qualcomm, Adaptec, Sun Microsystems, Texas Instruments, Electronic Data Systems and Computervision.


Assured Customer Fulfillment Download Now
Electronic Software Delivery

Richard Northing, Senior Vice President, Global Services, Macrovision Corporation

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Richard Northing has 18 years experience in engineering, consulting and technology services with a special focus on SaaS, entitlement management and electronic software delivery. As SVP of Global Services at Macrovision, Richard is responsible for the successful deployment of Macrovision's software solutions to its world wide customer base. Before joining Macrovision, Richard spent 8 years at Intraware performing jobs ranging from VP of Services, SVP of Technology and Operations, and Chief Operating Officer. Prior to that position, he spent 10 years in consulting and information services at Accenture and EDS. Richard holds a Bachelor of Science Degree in Chemistry from the University of Liverpool (first class with honors), and a PhD in Electrochemistry from Oxford University in the UK.


Next Generation Software Deployment Download Now

Henrik Rosendahl, CEO, Thinstall

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Mr. Rosendahl is a successful serial entrepreneur with extensive business development and sales experience. Mr. Rosendahl founded In2itive Technologies in 1992 which was successfully sold to SPSS in 1997. Mr. Rosendahl was also the former CEO of Interse A/S and former VP at IT Factory Inc. His most recent role was as EVP at PremiTech Inc, a market leader in end-user focused IT system performance management. Mr. Rosendahl has undertaken the MIT Sloan Marketing Program for High-Tech executives.


Strong Software Anti-Piracy Solution — Download Now
Know the Components Needed

Jan Samzelius, CEO and Founder, Byteshield

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Jan is one of the founders of ByteShield and has been its full-time leader for three years. He has been CEO of several startups in the past decade. He holds an important patent in the area of text processing and is the co-inventor of several of ByteShield's current patent applications. Jan has worked extensively in marketing, primarily as a consultant. Jan received his MBA from Harvard Business School.


So You Want License Activation? Download Now

Chuck Schwerin, Senior Product Manager, Licensing Technologies, Pitney Bowes MapInfo

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Chuck Schwerin, Senior Product Manager at Pitney Bowes MapInfo, relinquished traditional product ownership duties to drive worldwide implementation of licensing technology throughout the core product line. Prior to joining MapInfo he was chief cook and bottle washer at a start-up software firm, Environmental Data Systems, where he designed and marketed bleeding edge electronic medical records software as well as compliance software for the waste management industry.


Software Licensing in Telecom Industry — Download Now
An Analysis of Demand & Supply

Manish K Sharma, Program Director, Alcatel-Lucent

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Manish K Sharma is currently leading a company wide software value chain transformation program. In this role, Manish is responsible to introduce required operational policies and practices and to build necessary infrastructure and tools to maximize the financial value obtained for ALU software products and services.

Prior to this role, Manish held various leadership positions in IT, supply chain and business operations, where his responsibilities spanned from developing software licensing and software supply chain strategies for the company, managing supplier relations, business continuity planning, and cost cutting exercises for business turnaround to building a global engineering infrastructure to facilitate coordinated product development across 3 continents.

Prior to joining Lucent, Manish worked in IT consulting industry as well as taught advance network technologies to IT professionals.

Manish holds a B.E. in Computer Engineering from the University of Rajasthan in India. He also serves on steering committee of Pratham's New York Chapter.


Securing IT Intelligence For Cost Saving Initiatives Download Now

Lane Shelton, EVP and General Manager, Softmart

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Classically trained in philosophy and ancient languages, Lane Shelton has been studying trends in software licensing for over 10 years. He has held several positions in the industry ? from building a European division for a multi-billion dollar organization to creating a $150 million dollar revenue stream with the Fortune 50. He is currently the Executive Vice President and General Manager of Softmart Commercial Services, based in Downingtown Pennsylvania. A technology evangelist at heart, Lane's passion is helping companies use innovative new technology to solve business problems.


Show Software Who's Boss Download Now

John Smith, Senior Consultant, Macrovision Corporation

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John Smith was an IT Project Manager in high-tech for 17 years prior to joining Macrovision last September. Between 1999 and 2006 he steered electronic licensing projects for semiconductor companies, managing their inventories of EDA tools and implementing license management methodologies. He lives in the South Bay area of San Francisco.


Cadence License Update Download Now

Sashi Subramanian, Architect, Licensing Technology Group, Cadence Design Systems, Inc.

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Sashi and his team is responsible for providing a common licensing API that is used by all Cadence products and for the backend license generation engine which is part of License fulfillment process. Sashi has been involved with licensing for the past 11 years.


Software Licensing and Protection Services Download Now

Srini Venugopa, Group Product Manager Software Licensing & Protection Services, Microsoft

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Srini Venugopa is responsible for partner relationships and sales for a new product line at Microsoft called Software Licensing & Protection Services, aimed at corporate customers and ISVs. Srini has over 15 years? work experience in the software industry ranging from software development, product management, business development and enabling customer & channel management.

Over the past 7 years at Microsoft, Srini has led several major Licensing and Anti-piracy programs for small, medium and large customers. Over the past several years, Srini has developed a special expertise in helping integrate newly acquired companies. Srini believes in delivering software, related licenses and consumption "on-demand" aka software as a service model. Prior to joining Microsoft, Srini worked at several different telcos including Siemens, Alcatel, Telstra and global companies GEC Alsthom and DEC in India, Australia, Ireland and USA.

Srini holds an MBA.


Licensing Implementation Methodology Download Now

Francois Vorster, Senior Practice Manager, Macrovision Corporation

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Francois has supported and managed various full life cycle Front Office (CRM/Web Portal) and Back Office (ERP) implementation projects over the last 14 years. He has specialized in designing and integrating FLEXnet Operations with a variety of Front Office and Back Office systems over the last 7 years. He specialized in requirements; use case definitions, gap analysis, process flow mapping and design, database mapping and design, evaluating and configuring integration technologies, and designing and delivering end user training on the integrated solutions he has designed.

Francois is an experienced project manager and managed various FNO Implementation projects over the last 4 years, closely coordinating clients' teams and requirements with solutions designed by the Macrovision Global Consulting Services team working closely with Engineering and Product Management to ensure processes, issues, gaps and solutions are appropriately handled for both simple and complex integration projects.

Francois is currently managing the Global Consulting Services team for North America, working with his team of Project Managers and Consultants to scope, manage and deliver simple through complex implementations to small, medium and large Companies, leveraging his knowledge and experience gained over many years of implementing licensing solutions.


The Crisis in Entitlement Management Download Now

Cris Wendt, Principal Consultant, Macrovision Corporation

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Cris Wendt is a Principal Consultant with focus on strategic business model issues relating to implementing electronic licensing, as well as the internal change management aspects of undertaking this business transformation. Cris brings extensive enterprise software licensing, pricing and entitlement management experience to Macrovision and focuses on defining and deploying software licensing and pricing models for domestic and international enterprise software vendors. Cris has worked with a broad range of technology vendors, enterprise software users and software publishers, and has deep operational experience.

Cris has developed deep experience in software pricing, licensing models and enforcement working as a strategy consultant working for Macrovision, BearingPoint (formerly KPMG Consulting), and as an independent consultant. Cris received his degree from the University of California, Berkeley with a Bachelor of Science, in Electrical Engineering & Computer Sciences.

Areas of Expertise:

  • Software Licensing and Pricing Models
  • Software Compliance Strategy Development
  • Entitlement & License Architecture
  • Business Modeling and Financial Analysis
  • Business Process Modeling and Design
  • Channel Distribution and Management


Software Licensing Metrics: The Challenge Download Now
in a Multicore Environment

Elizabeth Williams, Pricing Director, Macrovision Corporation

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Elizabeth is the Pricing Director at Macrovision. She has several years' experience in the technology industry, including pricing, finance, marketing and international experience at Hewlett Packard and EMC.


Opening Platforms for Innovative Solutions: Download Now
Business Network Transformation

Mark Yolton, Vice President, Community Network, SAP

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As VP of Community Network, Mark Yolton leads the SAP Developer Network and Business Process Expert Communities, of which he is charged with strengthening in order to deepen and accelerate adoption of the SAP platform, products, and services.

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