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2009 Software Pricing and Licensing Survey

The 2009 Key Trends in Software Pricing & Licensing Survey finds software vendors and high-tech manufacturers coming closer together with enterprise IT customers as the stakeholders in the software industry seek greater flexibility in software pricing and software licensing models. A key driver has been the global economic downturn, which compels both producers and enterprises to rethink, retool, and restructure the way they do business, control costs, and ensure compliance. Just as producers see the need to be responsive to customers through innovation in pricing and licensing, enterprise IT and procurement teams have been forced to deal with cost cutting at an unprecedented level, requiring more innovation and flexibility in what they demand of their vendors.

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